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Your LOGO is your face! (first impression)
We all have a face. Some more impressive than others… but all of us have one.
(some even spend big bucks to improve their “first impressions”)
Your logo serves as your first impression to your organization.
This logo may include:
TYPE: (FedEx)
YOUR FACE: (Chris Pirillo)
ICON: (Apple)
No matter how large or small…it simply identifies [...]

I just read the Dave Fleet’s post on Branding… which came from Seth Godin’s post on branding… which came from Freshfuel and Dieline’s post on some new logos!
(at least I believe that’s the bunny trail that led you to here)
The BIG IDEA is:
Re-branding will not fix your company’s problems!
»»» I agree! «««
MY EXAMPLE: I saw [...]

Superman hid his identity with his super chic glasses. Yet the fact is… he was known for his dark-rimmed eyewear (among a super suit as well). Even though Superman attempted to hide his identity… he actually branded himself with this minor headgear.
 
© Less Walker
 
Many organizations accidentally hide their identity and not even know it. With [...]