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Your LOGO is your face! (first impression)
We all have a face. Some more impressive than others… but all of us have one.
(some even spend big bucks to improve their “first impressions”)
Your logo serves as your first impression to your organization.
This logo may include:
TYPE: (FedEx)
YOUR FACE: (Chris Pirillo)
ICON: (Apple)
No matter how large or small…it simply identifies [...]

A new study from Duke University shows that being exposed to the Apple logo can make you a little more creative!
Indeed, we are influenced by what we see and hear (good or bad) and sub-consciously act upon that influence. 
This also communicates the importance of “branding” over a “logo”. While I design custom logos for organizations… [...]